The research behind Kinfold

Why Kinfold exists

Kinfold started with one family's search through a filing cabinet. The research shows that search is happening in millions of homes.

Where it started

My dad was the record keeper in our family. When he passed, much of what he knew went with him.

Helping my mom afterward meant going through his filing cabinet and sorting through her prescriptions, trying to work out which medications she was actually taking and which she wasn't. Mom has some memory challenges, so she couldn't always fill in the gaps. The information we needed was missing, and finding it took time at a moment that was already emotional and exhausting.

I built Kinfold so no family has to go through that search on top of everything else.

Michael Mendelssohn, Founder

What the research shows, and how it shaped Kinfold

63 million

Family caregiving is now the norm

About 63 million Americans, roughly one in four adults, are family caregivers. That is a 45 percent increase over the past decade.

Source: AARP and the National Alliance for Caregiving, Caregiving in the U.S. 2025

How it shaped Kinfold: It is built for ordinary families, not professionals. It runs in any web browser, so nobody has to learn a complicated system.

44%

It is long, demanding work

44 percent of caregivers provide high-intensity care, and 30 percent have been caregiving for five years or more. Nearly one in four give 40 or more hours of care a week.

Source: AARP and the National Alliance for Caregiving, Caregiving in the U.S. 2025

How it shaped Kinfold: Siblings share the load. Everyone sees the same up-to-date binder, so one person does not carry it all.

29%

Many caregivers are raising kids, too

29 percent of caregivers care for children and adults at the same time. Among caregivers under 50, it is 47 percent.

Source: AARP and the National Alliance for Caregiving, Caregiving in the U.S. 2025

How it shaped Kinfold: Guided prompts let you finish the binder in a weekend, and you can snap photos instead of typing.

43%

Medications are hard to keep straight

In the most recent national survey data (2017 to March 2020), 43 percent of adults 65 and older had taken five or more prescription medications in the past month, up from about 24 percent in 1999 to 2000.

Source: Innes et al., Prescription Medication Use Among Older Adults in the US, JAMA Internal Medicine, 2024

How it shaped Kinfold: A dedicated Medications section shows what is current, and the ER Card pulls from it automatically. This is the exact problem our family faced.

1 in 3

Most people have not written down their wishes

Only about one in three U.S. adults has completed an advance directive, such as a living will or health care power of attorney. Research published in 2025 still reports the same gap.

Sources: Yadav et al., Health Affairs, 2017; Pendrey Guillen et al., Healthcare, 2025

How it shaped Kinfold: Gap alerts flag missing documents, the Wishes section is written in your parent's own words, and The Conversation scripts help families start that talk.

1 in 3

The strain is real

One in three Americans aged 40 to 60 say caring for both aging parents and children is putting them under significant emotional, physical and financial strain.

Source: Finance of America survey, December 2025

How it shaped Kinfold: One shared place for everything, so the hard moments are about your parent, not about hunting for paperwork.

Kinfold is the binder my dad kept in his head, made shareable.

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Sources

  1. AARP and National Alliance for Caregiving. Caregiving in the U.S. 2025. aarp.org
  2. AARP press release, July 24, 2025: New Report Reveals Crisis Point for America's 63 Million Family Caregivers. aarp.org
  3. Innes GK, Ogden CL, Crentsil V, Concato J, Fakhouri TH. Prescription Medication Use Among Older Adults in the US. JAMA Internal Medicine. 2024;184(9):1121-1123.
  4. Yadav KN et al. Approximately One in Three US Adults Completes Any Type of Advance Directive for End-of-Life Care. Health Affairs. 2017;36(7):1244-1251.
  5. Pendrey Guillen AG et al. Enhancing Advance Directive Completion Among Older Adults. Healthcare. 2025;13(23):3086. mdpi.com
  6. Finance of America. Sandwich generation caregiving survey, December 2025. businesswire.com