What the research shows, and how it shaped Kinfold
63 million
Family caregiving is now the norm
About 63 million Americans, roughly one in four adults, are family caregivers. That is a 45 percent increase over the past decade.
Source: AARP and the National Alliance for Caregiving, Caregiving in the U.S. 2025
How it shaped Kinfold: It is built for ordinary families, not professionals. It runs in any web browser, so nobody has to learn a complicated system.
44%
It is long, demanding work
44 percent of caregivers provide high-intensity care, and 30 percent have been caregiving for five years or more. Nearly one in four give 40 or more hours of care a week.
Source: AARP and the National Alliance for Caregiving, Caregiving in the U.S. 2025
How it shaped Kinfold: Siblings share the load. Everyone sees the same up-to-date binder, so one person does not carry it all.
29%
Many caregivers are raising kids, too
29 percent of caregivers care for children and adults at the same time. Among caregivers under 50, it is 47 percent.
Source: AARP and the National Alliance for Caregiving, Caregiving in the U.S. 2025
How it shaped Kinfold: Guided prompts let you finish the binder in a weekend, and you can snap photos instead of typing.
43%
Medications are hard to keep straight
In the most recent national survey data (2017 to March 2020), 43 percent of adults 65 and older had taken five or more prescription medications in the past month, up from about 24 percent in 1999 to 2000.
Source: Innes et al., Prescription Medication Use Among Older Adults in the US, JAMA Internal Medicine, 2024
How it shaped Kinfold: A dedicated Medications section shows what is current, and the ER Card pulls from it automatically. This is the exact problem our family faced.
1 in 3
Most people have not written down their wishes
Only about one in three U.S. adults has completed an advance directive, such as a living will or health care power of attorney. Research published in 2025 still reports the same gap.
Sources: Yadav et al., Health Affairs, 2017; Pendrey Guillen et al., Healthcare, 2025
How it shaped Kinfold: Gap alerts flag missing documents, the Wishes section is written in your parent's own words, and The Conversation scripts help families start that talk.
1 in 3
The strain is real
One in three Americans aged 40 to 60 say caring for both aging parents and children is putting them under significant emotional, physical and financial strain.
Source: Finance of America survey, December 2025
How it shaped Kinfold: One shared place for everything, so the hard moments are about your parent, not about hunting for paperwork.